Advertising by type Advertising by medium Television advertising. In either case, these agencies purchase two types of air-time in two ways. These studies, the informercials suggest, are identified in the book being advertised for sale, but none of his books provide any such substantiation. The American Journal of Clinical Nutrition. There are numerous DRTV advertising agencies that specialize in short form and long form direct response advertising. One of the major complaints about Trudeau's infomercials is that he makes only vague references to scientific studies, making them impossible to cross-check for accuracy.
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In he married Natalya Babenko, another Ukrainian, who currently runs several of his former companies. She has returned to her home in Kiev , according to Trudeau.
In , Trudeau self-published his book Natural Cures "They" Don't Want You to Know About , in which he made a number of unsubstantiated claims—for example, that sunlight does not cause cancer, sunscreen is one of the major causes of skin cancer, and that AIDS was a hoax devised as an excuse to stimulate medication usage. Natural Cures sold briskly due to an aggressive infomercial promotion. Quackwatch and other internet watchdog sites cautioned that the infomercial itself was "misleading".
Santiago cautioned that Natural Cures contained no actual cures, only "speculation". The paid sites contained only additional, similarly unsubstantiated speculation, according to the CPB. His second book was self-published as well and titled More Natural Cures Revealed: The book is a similar publication to his first, where he purports to explain why drug and food companies hide the truth about how their products can cause disease. Though the book received negative comments from some reviewers, it received average ratings on both Amazon and GoodReads.
The book describes a weight loss plan originally proposed by British endocrinologist ATW Simeons in the s involving injections of human chorionic gonadotropin.
The diet was criticized in by the Journal of the American Medical Association as hazardous to human health and a waste of money. Clinical research trials published by the Journal of the American Medical Association and the American Journal of Clinical Nutrition  have shown that hCG is ineffective as a weight-loss aid, citing "no statistically significant difference in the means of the two groups" and that hCG "does not appear to enhance the effectiveness of a rigidly imposed regimen for weight reduction.
The FTC has filed a contempt-of-court action against Trudeau alleging that the alleged misrepresentations in the book violate a consent order.
Debt Cures was published in and has been marketed on television. Published in , the product says it gives tools on how to use the Law of Attraction to manifest readers' desires. The packaging also says it contains key links to using the Law of Attraction that are missing in other publications.
Among the claims made in the related infomercial is Trudeau's assertion to have virtually flunked out of high school. There is also an invitation to join the now defunct "Global Information Network," an "exclusive group of highly influential, affluent, and freedom-orientated [sic] people" see below. At one time, Trudeau was a prolific producer of infomercials. Trudeau offers a conspiracy theory , saying that the drug industry and the FDA work with each other to effectively deceive the public by banning all-natural cures in order to protect the profits of the drug industry.
In any other industry, according to Trudeau, this would be called "bribery," a "conflict of interest" or "payoffs. One of the major complaints about Trudeau's infomercials is that he makes only vague references to scientific studies, making them impossible to cross-check for accuracy.
The same criticism exists for the anecdotal evidence he presents in the infomercials. For example, he tells a story in an infomercial about "a friend from England" who came to his house and complained of heartburn. He also references a study done on the antidepressant qualities of St. John's Wort compared to two prescription medications. These studies, the informercials suggest, are identified in the book being advertised for sale, but none of his books provide any such substantiation.
A pair of Associated Press articles by Candice Choi on the infomercials elaborated on the success and problems of the programs. Trudeau's use of the word "cure" is an issue for regulators. Also, bookstores are polled on their decisions to sell or not sell a successful and controversial self-published book. Trudeau says he adapted techniques used to improve the memory of the blind and the mentally challenged to create Mega Memory and Advanced Mega Memory audio tapes.
His promotion of memory-enhancing products was ended by the intervention of the Federal Trade Commission which alleged that the claims made by Trudeau were false and programs involved would not enable users to achieve a " photographic memory ," as the advertising claimed.
Trudeau used research that Dr. Trudeau was selling automobiles at Neponset Lincoln Mercury in the Dorchester neighborhood of Boston in when he first met Van Masters.
In addition to Natural Cures , Trudeau also hosted an infomercial that features the "Perfect Lift" non-surgical facelift. In , Trudeau began airing another infomercial, for a product called Firmalift, with Leigh Valentine. His goal was to transform billiards into a "major league" sport with aggressive promotion and the largest purses ever offered.
Winners were assured that they would receive their prizes in small installments, but most were never paid. The Reno fiasco marked the demise not only of IPT, but of professional pool competitions as a whole. As one commentator put it, "The pool hustler wasn't murdered by any single suspect, but the last man holding the knife was Kevin Trudeau.
In connection with his promotional activities he has had a felony conviction and has been an unsuccessful defendant in several Federal Trade Commission FTC lawsuits. In these cases Trudeau signed a consent decree in which he did not plead guilty but did agree to stop making the claims and to pay a fine. Trudeau subsequently began to sell books, which are protected by the First Amendment. Trudeau was convicted of fraud and larceny in the early s.
The larceny he explains as a series of math errors compounded by the "mistake" of a bank official. As for why the bank thought he was a doctor, that was just a simple misunderstanding, because he jokingly referred to himself as a "doctor in memory".
He still can't quite believe he was prosecuted for the larceny charges. Trudeau began working for Nutrition For Life, a multi-level marketing program, in the mids. In , his recruitment practices were cited by the states of Illinois and Michigan , as well as the U.
Securities and Exchange Commission. Illinois sued Trudeau and Jules Leib, his partner, accusing them of operating an illegal pyramid scheme. Michigan forbade him from operating in the state. Callahan" was "studying quantum physics. In July , Trudeau entered into a stipulated preliminary injunction that prohibited him from continuing to make the challenged claims for Coral Calcium Supreme and Biotape.
In the summer of , the court found Trudeau in contempt of court for violating the preliminary injunction, because he had sent out a direct mail piece and produced an infomercial making prohibited claims. The court ordered Trudeau to cease all marketing for coral calcium products. He also agreed to a lifetime ban on promoting products using infomercials, but excluded restrictions to promote his books via infomercials.
District Court for the District of Columbia seeking declaratory and injunctive relief. Trudeau also filed a motion for preliminary injunction, which the court denied. The complaint charged that the FTC had retaliated against him for his criticism of the agency by issuing a press release that falsely characterized and intentionally and deliberately misrepresented the Final Order.
The FTC responded with a motion to dismiss the complaint for lack of subject-matter jurisdiction under Federal Rule of Civil Procedure 12 b 1 , and for failure to state a claim for which relief can be granted under Rule 12 b 6. The district court granted the FTC's motion to dismiss.
First, the court concluded that it lacked subject-matter jurisdiction because the press release was not "a 'final agency action'" under "section of the [Administrative Procedure Act]", 5 U. South Beach Diet is a flexible diet food plan to suit all busy lifestyles. With Beachbody On Demand Streaming, you obtain the full workouts and step-by-step fitness guides, exercise schedules, and nourishment strategies, all online!
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